Brand Identity & Visual Systems with Complete Brand Guidelines.
Disside is a Hyderabad brand identity studio that designs the full look of a company, not only its logo. Since 2012 we have built visual systems that hold together on a card, a sign, a pack and a website. Restaurants, schools, hospitals and companies across India use this work every day.
What is a brand identity and visual system?
A brand identity is the complete look of a business: the logo and its versions, colour, type, imagery, icons and the layouts that carry them. Designed as one system, that look stays recognisable on a visiting card, a shop sign, a pack and a website. This is the service behind most of the Disside portfolio, from Olive Tree and N Grill to Santinos Global School, Sree Balaji Hospital, Shivpra Cranes and Shian Capital.
A logo alone is not enough. End-to-end visual branding gives your team and vendors a simple guidelines document and ready-to-use files, so a printer in Hyderabad, a developer in Bengaluru and a social team in Delhi NCR can all produce work that looks like the same brand.
How does Disside design a visual identity?
We begin with a brief, and with brand strategy when the position is not yet clear. We then share two or three directions, refine one with you, and build out the system: lockups, colour, type, imagery, patterns, and the first layouts you will actually use, such as stationery, menus, signage or social templates. A brand identity and visual system usually takes four to eight weeks, longer when packaging or a website is part of the same job.
You leave with print-ready and web-ready files — AI, PDF, SVG and PNG — and a guidelines document. The same system can extend into packaging design, signage and spaces and digital experiences, so the brand does not have to be reinvented for each new surface.
Who do we design identities for?
We design for businesses launching in Hyderabad, for companies refreshing a look that has grown uneven, and for teams in Chennai, Pune and other Indian cities who want a system their vendors can follow. The work is the same whether the client is a restaurant, a school, a hospital, a manufacturer or a finance firm: a clear mark, a usable system, and files that hold up in print and on screen.
See also our industry pages for restaurants and cafés, healthcare, education, industrial companies and finance and consulting. If you are planning a wider change, our rebranding page sets out how we keep what customers already know.
Featured brand identity projects · 24 projects
-
Jägermeister x Supervek
Taking an international brand into India’s underground street culture
-
FHD India
Making an established architecture practice easier to navigate and understand
-
Cream Stone
Building a more connected brand experience across digital and physical touchpoints
-
NRKR Textiles
Bringing a textile manufacturer’s legacy into a contemporary brand identity
-
Karma Kettle
Turning the ritual of artisanal tea into a brand you can recognise before the first sip.
-
Uber
Giving a global mobility brand a local voice
-
Organo
Giving a new way of living a clear and cohesive brand expression
-
Ohri’s Eatmor – Monster Meals
Monster Meals — Creating a world of food-inspired characters for an indulgent dining concept
-
Santinos Global School
Turning a name into a meaningful identity for a new school
-
BrewNation
Giving a craft-brewing consultancy an identity rooted in the craft it champions.
-
Cake Nation by Ohri’s
Creating a distinct bakery identity with the reassurance of an established hospitality name
-
Slik
Giving a salon brand a clear identity for a digital-first experience
-
Vestito
Turning a tailored menswear label's name into a recognisable signature and pattern.
-
Teamplay
Giving a logistics company one recognisable presence, across its fleet, office and digital world.
-
Synaptech Medsoft
Bringing clarity to the identity of a Hyderabad healthcare software company.
-
Stuworx
Giving a student internship platform a clear brand presence for its first steps into work.
-
Spinov
Giving a gamified digital product an identity with the energy to match.
-
Roxana Properties
Giving a Hyderabad property developer a refreshed, coherent corporate identity.
-
Hitech Metal Casting
Bringing a Hyderabad cast iron manufacturer's expertise into view through its brand and digital presence.
-
Haian, an Olive Tree Hotel
Giving a Vijayawada hotel a consistent welcome, from its website to the guest room.
A brand needs to look and feel consistent wherever people encounter it. A logo alone cannot achieve that; it needs a complete visual system that brings every application together.
What we deliver
- Logo, wordmark and brand lockups
- Colour palette and typography systems
- Imagery, iconography and graphic patterns
- Stationery, signage and menu applications
- Social media and print templates
- Brand guidelines and usage rules
- Organised brand asset library and source files
Calculate your brand identity scope & timeline
What is included in a brand identity program
Master logo suite
Logo versions for light, dark and one-colour use, with clear-space and minimum-size rules, delivered as SVG, AI, EPS, PDF and PNG files.Typography system
Font pairings chosen to read well on phones, packs and hoardings, with web font guidance and a simple type hierarchy.Brand guidelines book
One guide for your team and vendors: logo rules, colour values (Pantone, CMYK, hex), patterns, stationery and social media templates.
How we work
- ListenWe meet your team, study your market and customers, and agree goals in simple words.
- ShapeWe share two or three clear directions, then refine one with you until it feels right.
- BuildWe design every item you need and prepare print-ready and web-ready files.
- LaunchWe hand over guidelines, check proofs with your vendors and support the launch.
Related services
- Brand StrategyClear positioning so customers know why to choose you.
- Packaging DesignPacks that stand out on the shelf and stay true to your brand.
- Digital ExperiencesWebsites that look like your brand and help people call or enquire.
- Campaigns & AdvertisingLaunch and outdoor campaigns built on your visual system.
- Digital Marketing & SEOHelp people find you on Google, Maps and social media.
- Signage & SpacesYour brand brought into stores, restaurants, hospitals and offices.
- Motion & FilmYour brand in motion for screens, cinema and social media.
- RebrandingRefresh an existing brand without losing what customers trust.
- Branding agency in HyderabadWhere we work and the areas we know well.
Other industries
- Brand Identity & Visual System for restaurants & cafésIdentity, menus and packaging for cafes, restaurants, bars and dessert brands.
- Brand Identity & Visual System for healthcareWarm, clear brands for hospitals and clinics.
- Brand Identity & Visual System for educationCrests, identities and websites for schools and colleges.
- Brand Identity & Visual System for industrial & manufacturingSolid, engineering-first brands and websites for manufacturers.
- Brand Identity & Visual System for finance & consultingQuiet, confident brands for finance and advisory firms.
Brand identity FAQs
What is included in brand identity design?
Our brand identity package includes the logo and its versions, a colour palette, fonts, imagery and icon style, key layouts such as stationery, social posts, signage or menus as needed, and a brand guidelines document with all source files. The exact list is agreed in the proposal.
Is brand identity the same as a logo?
No. A logo is one part of a brand identity. The identity is the full visual system around it, so customers can recognise you even when the logo is small or out of sight, for example from your colours, type or photo style.
How long does a brand identity project take?
A brand identity and visual system usually takes four to eight weeks, depending on how many touchpoints we design. A simple logo refresh can be faster. A full system that also covers packaging, a website or a set of signs takes longer, and we set that timetable out in the proposal before we begin.
Do I get the source files?
Yes. You get print-ready and web-ready files, including AI, PDF, SVG and PNG, for the logo and all designed items, plus the guidelines document. After payment, you own the final logo and the files, so you can work with any printer or developer in Hyderabad or in another city without coming back to us for each use.
What should a Hyderabad company budget for a brand identity?
Brand identity is scoped as a branding project, which at Disside typically starts from ₹1–3 lakh depending on the number of items we design and whether strategy, packaging or a website is included. We would rather give you a clear proposal than a single list price.
Can you design a visual identity for a team in Delhi NCR or Chennai?
Yes. We design identities from Hyderabad for clients across India, including Delhi NCR, Chennai, Bengaluru and Pune, and we work remotely when a visit is not needed. Files and guidelines are prepared so a local printer or a developer in another city can use them without us on site. Reviews can be held on a call or in our studio.
Will our staff be able to apply the identity without a designer?
That is one of the aims of the guidelines. We provide ready-to-use templates for the layouts you need most, written in plain language, so a marketing manager can produce a consistent social post or a letterhead. For specialist items such as a shop sign or a pack, your vendor works from our drawings and we can check proofs if you.
Do you design identities for restaurants, schools and hospitals?
Yes, and for manufacturers and professional firms as well. [[Lost Society|/work/lost-society/]], [[Santinos Global School|/work/santinos/]], [[Sree Balaji Hospital|/work/sree-balaji-hospital/]], [[Shivpra Cranes|/work/shivpra-cranes/]] and [[Shian Capital|/work/shian-capital/]] each received a full visual system, not only a logo. The system is always built around how that kind of business is actually seen: a menu, a prospectus, a ward sign, a catalogue or a report.
How does a new identity get rolled out on signs and packs?
Once the system is approved, we design the first applications and, where you need it, we work with your printer or fabricator. [[Signage|/services/signage-spaces/]] and [[packaging|/pages/packaging-design-agency-hyderabad.html]] can be part of the same project or a next stage. We check material samples and print proofs so the colour and drawing you approved are what appear on the street and on the shelf.
