Uber — Giving a global mobility brand a local voice, Campaigns & Advertising by Disside, Hyderabad
Giving a global mobility brand a local voice.
About the Uber project
Uber’s arrival in Hyderabad called for more than simply introducing a new service. The launch needed to make a global brand feel relevant to a city with its own culture, rhythms and way of moving. The opportunity was to translate the brand’s promise into local experiences people could recognise and engage with.
Disside developed localised launch communication and experiential campaigns that connected Uber’s global identity with Hyderabad’s streets and popular culture. The work included outdoor communication, cards and cinema advertising, as well as on-ground activations such as surprise Harley rides and collaborations involving local entertainment culture.
Key deliverables
- Launch strategy and communication
- Outdoor advertising
- Cinema advertising
- Print and promotional collateral
- Experiential marketing
- Local collaborations
The launch programme gave Uber a visible, locally grounded introduction to Hyderabad, using a mix of media and experiences to bring the service into the city’s everyday conversation.
See more campaigns and advertising and brand identity work, or other mobility & automotive projects.
- Client
- Uber
- Location
- Hyderabad
- Client website
- uber.com/in/en
- Sector
- Mobility & Automotive
- Studio
- Disside
- Work done
- Launch strategy and communication; Outdoor advertising; Cinema advertising; Print and promotional collateral; Experiential marketing; Local collaborations
Uber’s arrival in Hyderabad called for more than simply introducing a new service. The launch needed to make a global brand feel relevant to a city with its own culture, rhythms and way of moving. The opportunity was to translate the brand’s promise into local experiences people could recognise and engage with.
Disside developed localised launch communication and experiential campaigns that connected Uber’s global identity with Hyderabad’s streets and popular culture. The work included outdoor communication, cards and cinema advertising, as well as on-ground activations such as surprise Harley rides and collaborations involving local entertainment culture.
1 / 1
