Cake Nation by Ohri’s — Creating a distinct bakery identity with the reassurance of an established hospitality name, Brand Identity & Visual System by Disside, Hyderabad
Creating a distinct bakery identity with the reassurance of an established hospitality name.
About the Cake Nation by Ohri’s project
Cake Nation is a bakery venture by Ohri’s, a Hyderabad hospitality group with a legacy dating back to 1976. The new brand needed its own personality while retaining a connection to the trust and experience associated with the parent group. Its offer spans celebration cakes, designer cakes, pastries and desserts for everyday occasions and special moments.
Disside developed a friendly, approachable visual identity and brand language centred on cakes and desserts. The creative direction gave Cake Nation a distinct character of its own while allowing it to sit comfortably within the wider Ohri’s portfolio. The identity was designed to extend across customer-facing touchpoints and support the brand as a dedicated bakery destination.
Key deliverables
- Brand positioning
- Brand identity
- Logo and visual language
- Packaging and customer touchpoints
- Brand applications
The result is a separate, recognisable brand expression that balances the familiarity of the Ohri’s name with the personality of a contemporary bakery venture.
See more brand identity and campaigns and advertising work, or other restaurants & cafés projects.
- Client
- Cake Nation by Ohri’s
- Location
- Hyderabad
- Sector
- Restaurants & Cafés
- Studio
- Disside
- Work done
- Brand positioning; Brand identity; Logo and visual language; Packaging and customer touchpoints; Brand applications
Cake Nation is a bakery venture by Ohri’s, a Hyderabad hospitality group with a legacy dating back to 1976. The new brand needed its own personality while retaining a connection to the trust and experience associated with the parent group. Its offer spans celebration cakes, designer cakes, pastries and desserts for everyday occasions and special moments.
Disside developed a friendly, approachable visual identity and brand language centred on cakes and desserts. The creative direction gave Cake Nation a distinct character of its own while allowing it to sit comfortably within the wider Ohri’s portfolio. The identity was designed to extend across customer-facing touchpoints and support the brand as a dedicated bakery destination.
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