D2C & Lifestyle Branding
Disside is a Hyderabad D2C and lifestyle branding studio that designs the identity, the pack, the unboxing and the store, so a label feels like one brand from the first ad to the doorstep. We have done this for streetwear, apparel, beauty and gifting. The Supervek x Jägermeister collaboration is part of that work.
What does a D2C branding studio actually design?
The work covers a lifestyle identity, packaging that survives shipping and still feels special when opened, a Shopify or similar store, and launch content. Outer mailers, inner packs and inserts are designed as a ritual, not as leftover cardboard. We have designed this for Limely, Saakhi, Filvera, Vestito, Pinks n Bloos and the Supervek x Jägermeister Keep Pushing capsule, which sold out within a week.
A D2C pack has a harder job than a shelf pack: it must travel, protect, and still delight. We design for that journey, and we design the store so a phone shopper can find a size, understand the product and check out without a fight. The same visual system runs through both.
How do we work with D2C founders?
We usually start with brand strategy and identity, then packaging and a website or Shopify store. Collaborations, like Keep Pushing, also need campaigns and film. Founders in Mumbai, Delhi NCR, Bengaluru and Hyderabad brief us on a similar path; many of the reviews happen on a call.
If you already sell and the look has grown uneven, we refresh the system without throwing away what customers know. If you are launching, we plan the first products, the first packs and the first store as one piece of work. Since 2012 this has been part of how Disside, a Hyderabad studio, has worked with more than 300 clients.
Who is this for?
Streetwear and apparel labels, beauty and personal care, gifting, and other lifestyle brands that sell direct. See also our textiles and apparel page when the brief is a mill or an exporter rather than a consumer label, and our FMCG page when the product sits on a grocery shelf as well as in a store.
If you want a first figure for a label, the calculator on this page is a useful start, or write to hello@disside.com. We would rather design a smaller, complete system than a loud logo with nothing behind it.
D2C & Lifestyle projects · 7 projects
-
Jägermeister x Supervek
Taking an international brand into India’s underground street culture
-
Vestito
Turning a tailored menswear label's name into a recognisable signature and pattern.
D2C & Lifestyle Brand Strategy & Marketing
In a crowded online marketplace, products need more than good design to stand out. They need a distinctive identity and a compelling reason for customers to choose them.
We help D2C and lifestyle brands define their positioning, build distinctive identities and create connected brand experiences across packaging, ecommerce and marketing.
What we deliver
- D2C brand strategy and positioning
- Brand naming and visual identity
- Product and packaging design
- Unboxing and shipping experiences
- Ecommerce and online store design
- Product photography and social media templates
- Collaboration, launch and marketing campaigns
Calculate your D2C & lifestyle branding scope & timeline
How we work
- ListenWe meet your team, study your market and customers, and agree goals in simple words.
- PositionWe find what makes you different and write a clear position and value proposition.
- ShapeWe share two or three clear directions, then refine one with you until it feels right.
- BuildWe design every item you need and prepare print-ready and web-ready files.
- LaunchWe hand over guidelines, check proofs with your vendors and support the launch and campaigns.
Related services
- Brand Identity & Visual System for d2c & lifestyleLogo, colours, fonts and guidelines your team can actually use.
- Packaging Design for d2c & lifestylePacks that stand out on the shelf and stay true to your brand.
- Digital Experiences for d2c & lifestyleWebsites that look like your brand and help people call or enquire.
- Campaigns & Advertising for d2c & lifestyleLaunch and outdoor campaigns built on your visual system.
- Branding agency in HyderabadWhere we work and the areas we know well.
- All projectsBrowse every Disside project.
Other industries
- Restaurants & CafésIdentity, menus and packaging for cafes, restaurants, bars and dessert brands.
- Hospitality & WellnessCalm, premium brands for stays, spas and wellness.
- Technology & SaaSClear brands and websites for technology and AI companies.
- Mobility & AutomotiveCity campaigns and brand systems for mobility brands.
- Film & EntertainmentIdentities and websites for production houses and media brands.
- Real EstateBrands, brochures and websites for developers and design firms.
- HealthcareWarm, clear brands for hospitals and clinics.
- Industrial & ManufacturingSolid, engineering-first brands and websites for manufacturers.
- FMCG & Food BrandsPackaging and brand systems for household food brands that sell at scale.
- EducationCrests, identities and websites for schools and colleges.
- Finance & ConsultingQuiet, confident brands for finance and advisory firms.
- Textiles & ApparelModern identities and websites for textile, yarn and apparel makers.
- Architecture & InteriorsStudio identities, brochures and portfolio websites for design firms.
D2C & lifestyle branding FAQs
Do you design Shopify stores for D2C brands?
Yes. We design online stores on Shopify and similar platforms, matching your brand system, with product pages built to work well on a phone. The store follows the same identity as the pack, so the journey from an ad to the doorstep feels like one brand.
What makes D2C packaging different from retail packaging?
A D2C pack must survive shipping and still feel special when it is opened. We design outer mailers, inner packs and inserts that protect the product and create a memorable unboxing, rather than leaving the moment to leftover cardboard. The same system can also include a retail pack if you later sell in shops, so you are not designing twice.
Can you help with brand collaborations and capsules?
Yes. We designed the Supervek x Jägermeister Keep Pushing collaboration, including campaign visuals, the limited-edition collection and the film. The capsule sold out within a week and was covered in Business Standard, The New Indian Express and ThePrint. Collaborations need a clear idea and a tight visual system; we treat them as a campaign, not as a sticker on an.
How long does a D2C brand and store project take?
A focused identity, a first pack and a Shopify store often take six to ten weeks, depending on photography, product count and how quickly decisions come back. A collaboration or a larger range takes more. We set the timetable around your launch date.
What should a Hyderabad D2C founder budget for branding?
D2C branding is scoped as a branding project, which typically starts from ₹1–3 lakh depending on identity, packaging and whether a store is included. A Shopify store itself starts from ₹1 lakh+. Printing and photography sit on top. The calculator on this page will give you a tighter figure once the number of products and packs is clear.
Can you work with a D2C label that is based in Mumbai?
Yes. We design from Hyderabad for labels in Mumbai, Delhi NCR, Bengaluru and other Indian cities, and we work remotely as a matter of course. Packs can be printed with a converter in your city; we check proofs from the studio. The store is built so your team can add products after launch without a developer for every change.
Do you also design lookbooks and launch content?
Yes, if you would like us to. Lookbooks, launch films, social templates and campaign visuals are designed in the same system as the pack and the store. We can art-direct a shoot, or work with photographs you already have, so an ad and a product page feel like the same label.
Which lifestyle and D2C brands has Disside designed?
Our work includes the Supervek x Jägermeister capsule, Limely, Saakhi, Filvera, Vestito and Pinks n Bloos, among others. Some of these are full brand systems, some include packaging, some include a store or a campaign. Each project is in our work section, with the actual applications rather than a generic moodboard.
Can an existing D2C look be cleaned up without a full relaunch?
Yes. If customers already know a colour, a mark or a pack shape, we keep those and tidy the rest: uneven logos, weak product pages, a mailer that does not match the site. A full relaunch is only needed when the current look is holding the business back.
