Shivpra Cranes — Making the strength behind a crane manufacturer visible in the brand that represents it., Rebranding by Disside, Hyderabad
Making the strength behind a crane manufacturer visible in the brand that represents it.
About the Shivpra Cranes project
Shivpra Cranes is a Hyderabad-based crane manufacturer with roots dating back to the 1980s, specialising in EOT, gantry and jib cranes for industries such as steel, cement and power.
Disside worked closely with the management team to rebrand the company with a strong, engineering-led identity that communicated its technical expertise, manufacturing capabilities and longstanding experience in the crane industry.
Key deliverables
- Brand Strategy: Refined the brand’s visual direction in close collaboration with the management team.
- Brand Identity: Logo redesign, colour palette, typography and visual language.
- Corporate Branding: Redesigned stationery and corporate collaterals.
- Digital Presence: Designed a brand-centric website showcasing the company’s expertise, product range and experience in crane manufacturing.
The result was a stronger, more cohesive brand presence that brought Shivpra Cranes’ engineering expertise and industry experience to the forefront.
See more rebranding, brand identity, digital experiences and brand strategy work, or other industrial & manufacturing projects.
- Client
- Shivpra Cranes
- Location
- Hyderabad
- Client website
- shivpracranes.com
- Studio
- Disside
- Work done
- Rebranding & Digital Presence

Shivpra Cranes is a Hyderabad-based crane manufacturer with roots dating back to the 1980s, specialising in EOT, gantry and jib cranes for industries such as steel, cement and power.
Disside worked closely with the management team to rebrand the company with a strong, engineering-led identity that communicated its technical expertise, manufacturing capabilities and longstanding experience in the crane industry.
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