Jägermeister x Supervek — Taking an international brand into India’s underground street culture, Campaigns & Advertising by Disside, Hyderabad
Taking an international brand into India’s underground street culture.
About the Jägermeister x Supervek project
Jägermeister has a bold, unmistakable personality. Supervek is an Indian streetwear label connected to underground culture and independent communities. The opportunity was to bring these worlds together in a collaboration that felt authentic to both — not like a conventional brand partnership.
Disside conceptualised and led Jägermeister India’s first streetwear collaboration with Supervek. Built around the idea #KeepPushing, the campaign celebrated the people and communities who make their own way: independent creators, hustlers, subcultures and rulebreakers. The collaboration translated that attitude into a limited-edition capsule of apparel and accessories, supported by campaign storytelling, creative direction and film.
Key deliverables
- Campaign concept and strategy
- Creative direction
- Campaign identity and communication
- Limited-edition collection
- Film and content
- Brand collaboration
The collection brought the collaboration into the world through tangible, limited-edition pieces and a campaign rooted in the culture it set out to celebrate. The capsule sold out within a week. The collaboration also received coverage in publications including Business Standard, The New Indian Express and ThePrint.
See more campaigns and advertising, brand identity, packaging design, digital experiences, digital marketing and seo and motion and film work, or other d2c & lifestyle projects.
- Client
- Jägermeister x Supervek
- Location
- India
- Client website
- supervek.in/pages/keeppushing
- Sector
- D2C & Lifestyle
- Studio
- Disside
- Discipline
- Campaigns & AdvertisingBrand Identity & Visual SystemPackaging DesignDigital ExperiencesDigital Marketing & SEOMotion & Film
- Work done
- Campaign concept and strategy; Creative direction; Campaign identity and communication; Limited-edition collection; Film and content; Brand collaboration
Jägermeister has a bold, unmistakable personality. Supervek is an Indian streetwear label connected to underground culture and independent communities. The opportunity was to bring these worlds together in a collaboration that felt authentic to both — not like a conventional brand partnership.
Disside conceptualised and led Jägermeister India’s first streetwear collaboration with Supervek. Built around the idea #KeepPushing, the campaign celebrated the people and communities who make their own way: independent creators, hustlers, subcultures and rulebreakers. The collaboration translated that attitude into a limited-edition capsule of apparel and accessories, supported by campaign storytelling, creative direction and film.
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