Karma Kettle — Turning the ritual of artisanal tea into a brand you can recognise before the first sip., Brand Identity & Visual System by Disside, Hyderabad

Turning the ritual of artisanal tea into a brand you can recognise before the first sip.

Karma Kettle

Karma Kettle is an artisanal tea brand founded by Priti and Dhiraj Arora on the idea of making tea a more immersive experience. Inspired by global travel, tea cultures and mindful living, it brings together speciality teas, handcrafted blends and distinctive flavour experiences.

Disside worked closely with the founders to build the brand, from strategy and naming to identity, packaging and website.

Key deliverables

Brand Development: Brand strategy, positioning, naming and identity development.
Visual Identity: Logo, colour palette, typography, graphic language and illustrations.
Packaging Design: Custom illustrated tin packaging and individual packaging systems for different tea varieties.
Website: Design and development, showcasing the brand story and tea collections.
Marketing & Communication: Brand collaterals, campaign creatives and marketing assets.

The project brought the Karma Kettle experience to life across its products, packaging, digital presence and customer touchpoints.

See more brand identity, packaging design, digital experiences, campaigns and advertising and brand strategy work, or other fmcg & food brands projects.