Car Daddy — Turning a family-focused car brand into a character you can recognise by its moustache., Brand Identity & Visual System by Disside, Hyderabad
Turning a family-focused car brand into a character you can recognise by its moustache.
About the Car Daddy project
Car Daddy was a fun branding project built around the idea “Because a Car Completes a Family.” The concept celebrated the emotional connection between families and their cars, giving the brand a friendly, relatable personality.
Disside developed a playful visual identity centred on a distinctive car mascot with a moustache, creating a memorable character that brought warmth and personality to the brand.
Key deliverables
- Brand Identity: Logo, colour palette, typography and visual language.
- Mascot Design: A character-led car illustration featuring a moustache.
- Brand Concept: Visual direction built around the emotional role of a car in family life.
See more brand identity and brand strategy work, or other mobility & automotive projects.
- Client
- Car Daddy
- Sector
- Mobility & Automotive
- Studio
- Disside
- Work done
- Brand Identity & Mascot Design
Car Daddy was a fun branding project built around the idea “Because a Car Completes a Family.” The concept celebrated the emotional connection between families and their cars, giving the brand a friendly, relatable personality.
Disside developed a playful visual identity centred on a distinctive car mascot with a moustache, creating a memorable character that brought warmth and personality to the brand.
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