Fitness Turf — Building a Hyderabad fitness centre's identity around a monogram that does the heavy lifting., Brand Identity & Visual System by Disside, Hyderabad
Building a Hyderabad fitness centre's identity around a monogram that does the heavy lifting.
About the Fitness Turf project
Fitness Turf is a fitness centre in Hyderabad offering a range of training programmes, including strength training, cardio, functional workouts and personal training. With a focus on fitness, performance and an energetic workout environment, the brand caters to individuals across different fitness levels.
Disside developed a bold and dynamic visual identity built around a clever negative-space concept, where the letters F and T come together to form a dumbbell within the logo. The identity was extended into a cohesive visual language across the gym environment and its digital presence.
Key deliverables
- Brand Identity: Logo and wordmark, colour palette, typography and graphic language.
- Logo Concept: Custom FT monogram with a dumbbell integrated through negative space.
- In-Gym Branding: Environmental graphics, signage and branded interiors.
- Marketing: Promotional collaterals and marketing communication.
- Website: Website design and development.
See more brand identity, digital experiences, campaigns and advertising and signage and spaces work, or other hospitality & wellness projects.
- Client
- Fitness Turf
- Location
- Hyderabad
- Sector
- Hospitality & Wellness
- Studio
- Disside
- Work done
- Brand Identity & Fitness Branding
Fitness Turf is a fitness centre in Hyderabad offering a range of training programmes, including strength training, cardio, functional workouts and personal training. With a focus on fitness, performance and an energetic workout environment, the brand caters to individuals across different fitness levels.
Disside developed a bold and dynamic visual identity built around a clever negative-space concept, where the letters F and T come together to form a dumbbell within the logo. The identity was extended into a cohesive visual language across the gym environment and its digital presence.
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