Ohri’s Eatmor – Monster Meals — Monster Meals — Creating a world of food-inspired characters for an indulgent dining concept, Brand Identity & Visual System by Disside, Hyderabad
Monster Meals — Creating a world of food-inspired characters for an indulgent dining concept.
About the Ohri’s Eatmor – Monster Meals project
Ohri’s Eatmor — Monster Meals is built around an indulgent, eat-as-much-as-you-can dining proposition. The challenge was to give the concept a recognisable personality and a visual world that could make its broad menu feel engaging, memorable and easy to navigate.
Disside created an illustration-led brand identity built around a cast of food-inspired monster characters. Different characters represented menu categories including Indian, Italian, chaat, pizzas and sizzlers, giving the restaurant a playful visual universe with room to extend across communication and customer touchpoints. The identity brought together the logo, typography, colours, illustrations and supporting graphic language.
Key deliverables
- Brand concept
- Brand identity
- Illustration and character design
- Packaging
- Digital experiences
- Campaigns
- Signage and spaces
The character-led system gave Monster Meals a distinctive identity and a flexible visual language that could bring its varied food offering together under one memorable concept.
See more brand identity, packaging design, digital experiences, campaigns and advertising and signage and spaces work, or other restaurants & cafés projects.
- Client
- Ohri’s Eatmor – Monster Meals
- Location
- Hyderabad
- Sector
- Restaurants & Cafés
- Studio
- Disside
- Discipline
- Brand Identity & Visual SystemPackaging DesignDigital ExperiencesCampaigns & AdvertisingSignage & Spaces
- Work done
- Brand concept; Brand identity; Illustration and character design; Packaging; Digital experiences; Campaigns; Signage and spaces
Ohri’s Eatmor — Monster Meals is built around an indulgent, eat-as-much-as-you-can dining proposition. The challenge was to give the concept a recognisable personality and a visual world that could make its broad menu feel engaging, memorable and easy to navigate.
Disside created an illustration-led brand identity built around a cast of food-inspired monster characters. Different characters represented menu categories including Indian, Italian, chaat, pizzas and sizzlers, giving the restaurant a playful visual universe with room to extend across communication and customer touchpoints. The identity brought together the logo, typography, colours, illustrations and supporting graphic language.
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