Limely — Turning the everyday task of laundry into a fresh, approachable brand experience., Brand Identity & Visual System by Disside, Hyderabad
Turning the everyday task of laundry into a fresh, approachable brand experience.
About the Limely project
Limely is a B2C laundry service. Disside developed its brand identity, starting with brand naming and extending through the complete visual identity.
Built around a fresh, lime-inspired concept, the creative direction gave the brand a distinctive, approachable and contemporary personality.
Key deliverables
- Brand Naming: Developed the brand name and underlying concept.
- Brand Identity: Logo design and visual identity.
- Visual Language: Colour palette, typography and graphic elements.
- Packaging: Designed packaging aligned with the brand’s fresh and distinctive visual direction.
The result was a cohesive identity that brought Limely’s brand personality to life across its visual and physical touchpoints.
See more brand identity, packaging design and brand strategy work.
- Client
- Limely
- Sector
- Laundry service
- Studio
- Disside
- Work done
- Naming & Brand Identity

Limely is a B2C laundry service. Disside developed its brand identity, starting with brand naming and extending through the complete visual identity.
Built around a fresh, lime-inspired concept, the creative direction gave the brand a distinctive, approachable and contemporary personality.
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