Uber — Giving a global mobility brand a local voice, Campaigns & Advertising by Disside, Hyderabad
Disside, a Hyderabad design studio, developed localised launch communication and experiential campaigns that introduced Uber to Hyderabad’s streets.
Uber’s arrival in Hyderabad called for more than simply introducing a new service. The launch needed to make a global brand feel relevant to a city with its own culture, rhythms and way of moving. The opportunity was to translate the brand’s promise into local experiences people could recognise and engage with.
Disside developed localised launch communication and experiential campaigns that connected Uber’s global identity with Hyderabad’s streets and popular culture. The work included outdoor communication, cards and cinema advertising, as well as on-ground activations such as surprise Harley rides and collaborations involving local entertainment culture.
What Disside delivered included Launch strategy and communication, Outdoor advertising, Cinema advertising, Print and promotional collateral, Experiential marketing and Local collaborations.
The launch programme gave Uber a visible, locally grounded introduction to Hyderabad, using a mix of media and experiences to bring the service into the city’s everyday conversation.
The project is described as “Giving a global mobility brand a local voice”. The agreed scope covered campaigns and advertising and brand identity. Disside’s role is summarised as launch strategy and communication; Outdoor advertising; Cinema advertising; Print and promotional collateral; Experiential marketing; Local collaborations. A Hyderabad-based design studio, Disside, was responsible for the work set out above for Uber.
- Client
- Uber
- Industry
- mobility
- City
- Hyderabad
- Tools
- Adobe Photoshop, Adobe Illustrator, Adobe InDesign
About the Uber project
Uber’s arrival in Hyderabad called for more than simply introducing a new service. The launch needed to make a global brand feel relevant to a city with its own culture, rhythms and way of moving. The opportunity was to translate the brand’s promise into local experiences people could recognise and engage with.
Disside developed localised launch communication and experiential campaigns that connected Uber’s global identity with Hyderabad’s streets and popular culture. The work included outdoor communication, cards and cinema advertising, as well as on-ground activations such as surprise Harley rides and collaborations involving local entertainment culture.
Key deliverables
- Launch strategy and communication
- Outdoor advertising
- Cinema advertising
- Print and promotional collateral
- Experiential marketing
- Local collaborations
The launch programme gave Uber a visible, locally grounded introduction to Hyderabad, using a mix of media and experiences to bring the service into the city’s everyday conversation.
See more campaigns and advertising and brand identity work, or other mobility & automotive projects.
- Client
- Uber
- Location
- Hyderabad
- Client website
- uber.com/in/en
- Sector
- Mobility & Automotive
- Studio
- Disside
- Work done
- Launch strategy and communication; Outdoor advertising; Cinema advertising; Print and promotional collateral; Experiential marketing; Local collaborations
Uber’s arrival in Hyderabad called for more than simply introducing a new service. The launch needed to make a global brand feel relevant to a city with its own culture, rhythms and way of moving. The opportunity was to translate the brand’s promise into local experiences people could recognise and engage with.
Disside developed localised launch communication and experiential campaigns that connected Uber’s global identity with Hyderabad’s streets and popular culture. The work included outdoor communication, cards and cinema advertising, as well as on-ground activations such as surprise Harley rides and collaborations involving local entertainment culture.
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Questions about this project
What did Disside design for Uber?
Disside’s work for Uber is summarised as launch strategy and communication; Outdoor advertising; Cinema advertising; Print and promotional collateral; Experiential marketing; Local collaborations. Disside developed localised launch communication and experiential campaigns that connected Uber’s global identity with Hyderabad’s streets and popular culture. Delivered items included Launch strategy and communication, Outdoor advertising, Cinema advertising, Print and promotional collateral and Experiential marketing.
Where is Uber based?
Uber is based in Hyderabad. Disside, a Hyderabad design studio, designed the work described on this page.
Which services did Disside provide for Uber?
For Uber, Disside’s work covered Campaigns & Advertising and Brand Identity & Visual System. These are the disciplines recorded for the project, and they are the ones this page links to. Disside is a Hyderabad design studio; the work sits in that practice, not as a one-off.
